Celebrating #SB48 on Twitter
- 24.9 million tweets during the game, compared to last year’s 24.1 million.
- The half-time show featuring Bruno Mars and the Red Hot Chili Peppers generated 2.2 million tweets.
- 58% of national ads featured hashtags, up from 50% the year before.
- Top Twitter Peak Moment: 381,605 tweets Seahawk’s Percy Harven 87 yard kickoff return for a touch down to open the third quarter at 8:32 p.m. ET.
Facebook #SB48 stats:
- 50 million unique users had more than 185 million interactions (posts, likes, comments) related to the game.
- Top five demographics buzzing about the game: Men 18-34, women 18-34, women 35-49, men 35-49 and women 50 and older.
Top buzzed about moment: Seahawk’s Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown (Source: Cynopsis Media)
From the Archives — originally published on the Opelika Daily News on February 4, 2014. View the original page.
