Jerry Katz Taste Test the New Miller Fortune! And He Loves It!

I always like to see a text message from a friend at the Local Miller Distributor asking if I can meet him somewhere downtown because he has something he wants me to try.  I mean, he works at a Beer Distributor after all, why would I not meet him! Thus was the case last week, as Miller-Coors is getting ready to roll out a new beer to compete with the Budweiser Platinum brand that came out in 2012.  The new Miller Fortune is kicking up the alcohol content a bit more with 6.9% alcohol by volume vs the 6% for the Bud product. Now, I’ve never been one to judge a beer on its alcohol content, and although I am a supporter of the higher gravity stuff, I’m not a big drinker of it. And to be honest, I don’t particularly like the taste of Platinum, but I like this new offering from the Miller guys. Coming on the heels of what I think is a brilliant “Old White Can” promotion (my words), this beer has bit more bite than the usual Miller Lite or Miller 64 (my current beer of choice) I would drink, but there’s no pain after the bite and after a few sips it’s quite smooth. Please note, I am writing this as I down the first of two I have for this posting. The Miller press guys say the beer is one “with edge, intrigue and charisma.” And since all of those words seem to describe me as well, I’m okay with it. One of the ads I’ve seen for the launch of the beer urges drinkers to “Open Pandora’s Bottle”, which is like me on Patron, but that’s a different story for a different time. The beer should be appearing February in an all “Black Bottle“ with an embossed logo. The one (uh… two) I’m having is a regular bottle with a funky Sample Only Label on it (Pictured)

As I move to my second and unfortunately final bottle of this new brew, I personally think that many will find favor with it. I know that being a Bud or Miller fan is akin to being an Auburn or Alabama fan. You pick your team (aka brewery) and stick with it, but this new beer may bring over a few from the “Red” side (That’s Bud Red, Not Alabama Crimson, Okay!), but that’s just me.

From the Archives — originally published on the Opelika Daily News on January 19, 2014. View the original page.

Author: Jerry Katz

Jerry Katz is the creator of Opelika Daily News. A former broadcaster, he has been writing about Opelika for more than twenty years — first as a blogger, now as the one-person newsroom behind this site. He curates the region's local news daily, writes the Katz Ramblings column and the weekly From the Archives look-back, and maintains an archive of more than 3,200 posts reaching back to 2002. He lives in Opelika. Reach him at jerry@opelikadailynews.com. View all posts by Jerry Katz